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National Repository of Grey Literature

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Foreign Market Entry Strategy of the Chosen Company Medek, Michal ; Lustig, Petr (referee) ; Chlebovský, Vít (advisor) Tato diplomová práce se zaměřuje na českou společnost JOHNNY SERVIS, s.r.o. a její aktuální záměr, kterým je vstup na zahraniční trh. Po vzájemné diskuzi se společnost rozhodla participovat v této práci a ocenila tuto možnost. Zprvu se rozhodovala mezi více možnostmi v rámci jednotlivých trhů, avšak nakonec se vyjádřila s prosbou o zpracování této práce na vstup na německý trh. Detailed record

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